Your website is a living document that needs to have fresh content to keep website visitors coming back for more. It also keeps you on the right side of Google, Bing and Yahoo because the search engines like to crawl new content too. How often your website needs to be updated depends upon the type of site you have, but plan on updating at least couple times a year – even a little bit will make a difference.
Trust and Website Content
We’ve all been there. You find yourself on a website that has obviously out-dated and stale information. Do you trust this website? Would you buy goods or (horrors) give your credit card info to this website? Nope, me neither. Surprisingly, it doesn’t take much for a website to start looking a bit out-dated and stale. Especially if you have many repeat visitors. Investing in regular website updates to keep the trust of your visitors is just plain good business!
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