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Hosting Packages and Differences

October 2, 2017 by OKCDesigns Leave a Comment

Hosting, hosting, hosting. If you own a site or blog or are planning on starting either, you have probably heard hosting pretty often. In simple terms, your site cannot exist without it being hosted.

So now that you know that, you probably want to know what it is, what your options are, and which hosting plan works best for you. Below I have broken down the information in human terms so you are able to make an educated and confident decision on which hosting plan may be best for you and your business.

What is Hosting?

There are three main players in this explanation; your website/blog, the server and the hosting provider.

Your Website

Your website is made of multiple coding languages that the browser translates into images, text, buttons, etc (all the things that make your website visually appealing to viewers). Now all these codings that make your website look awesome and work smoothly are allocated into files but these files need a home base.

The Server

The server is basically a computer that holds all these files for your website aka home base and also allows you to perform operations on those exact files (such as editing, deleting, adding, etc.)

The Hosting Provider

Your hosting provider basically “owns” a server. You, as the hostee, rent space off the server to hold your website.

Now that we got that covered – I will explain more in-depth below to how this all works and help you make a better decision on what hosting works best for you!

What different types of hosting are offered?

There are plenty of different types of hosting packages available out there but the three MOST common are Shared Hosting, VPS Hosting, and Dedicated Hosting.

To be able to better explain this, we are going to use the analogy of homes!

Shared Hosting – “My Neighbours are My Friends” AKA The Apartments

Hosting - Shared Hosting image example

Want to save money? This is the way to go, but be warned, you get what you pay for – I’ll tell you why.

Shared hosting is a hosting environment in which you have MANY neighbours. In a shared hosting environment what happens is that there is a large amount of users on a single server and I’m not talking hundreds, I’m talking more in the thousand range. Think of it as an apartment building – you have a bunch of neighbours that all live in the same building and use the same resources. Now keep in mind that for every one user there is an average 1-3 sites per user (that means roughly 3000 websites on one server). Like normal apartment buildings, there may be restrictions on what colour to paint your walls or whether your allowed pets or music past a certain time of night. This occurs with shared hosting also; the flexibility on what you want to do is restricted. If you want to make certain changes to your site than you may have to contact your hosting provider and check to see if that is available to you.

Now, this is where a shared hosting environment can get a bit frustrating. Each website on that one server shares the same resources. If something as simple as one site has higher traffic then the rest it could use a large portion of the server’s memory which leaves all the other sites with whatever remaining percentage of memory is left over. This could effect your site more then you would expect – such as your website going down or loading slower for your viewers.
Back to our apartment example; you share one large hot water tank with all your neighbours in the apartment. The neighbour upstairs has the LONGEST showers and uses 80% of the hot water – leaving the remaining 20% to be shared between everyone else. Talk about cold and uncomfortable. See where I’m going with this?

I’m not saying Shared Hosting is the worst and that you should never consider it. Shared Hosting is an awesome option for those who want to use a small website to share between family members, create a personal diary or a small blog. That way, when the site goes down you probably wouldn’t be too worried about it and you get to save a little bit of money. But this is definitely not recommend if your hoping to increase your web traffic and/or are building your business and want to have the longest hot showers without bothering your neighbours (see what I did there?).

VPS Hosting – “WE NEED MORE POWER SCOTTY!” aka The Townhomes

Virtual Private Server – when flexibility meets budget meets power.

Hosting - VPS Hosting Image ExampleVPS is basically a hybrid of shared hosting and dedicated hosting (introducing the “virtual townhome”).

Remember the long shower and no hot water problem in Shared Hosting? Well with VPS, instead of one hot water tank shared between thousand of users – now it’s one large hot water tank that’s split between 10-20 neighbours maximum and when one neighbour uses all their hot water it only effects them and none of their neighbours. Nice right? Hot showers for everyone!! (Am I taking this too far?) But you get the jist.

Another beauty part about VPS is that it is configurable – highly configurable in comparison to Shared Hosting. This means you can modify your environment (make changes) without affecting your neighbours.

Now VPS isn’t as cheap as Shared Hosting – the lowest price is sitting at normally $20/month, the average price sitting at $50/month and if you really want to ramp up it up (meaning more RAM and bandwidth) you can go ahead and purchase VPS packages up to $100-$150/month.

VPS hosting is normally suggested to those smaller to mid-sized businesses who receive high traffic (and want to build more traffic), want more control over their virtual environment, and want all the good things that Dedicated Hosting offers except cut out all the fancy extra toys that you don’t need and cut the price tag down by a lot! Who loves a good deal? We do!

For more information about VPS check out this Web Hosting Guide.

This is also the type of managed hosting that Okanagan Creative Designs offer, click on the link to read more about our hosting services.

Dedicated Hosting – “Creme De La Creme” aka House

Hosting - Dedicated Hosting Image ExampleYou have now reached the private island section of hosting. Say hello to a server that has only one occupant!

Dedicated Hosting offers quite a few pros aside from having no neighbours to share with. This also works really well for owners who have specialized software, or have plus 100k visits per month (yay reduced downtime!) and/or when the owner simply requires complete control over their data privacy.

“With great power, comes great responsibility” – Uncle Ben (Spider-Man Series)

But with all good things, you have to be aware of the small writing. For example, Dedicated Hosting requires a bit more knowledge of the server side of things and computers. If you plan on spending more time on your server then it wouldn’t be considered a bad thing but for those smaller to medium size businesses that want to focus on what they do best (which is offering their specific service to their customers) then this wouldn’t be the best way for them to utilize their time.

In saying that, this bring us to another difficulty about Dedicated Hosting that effects both experienced and non-experienced alike – when a crash occurs (which they do) fixing the problem and returning it to its previously running condition is more difficult. In most cases, it may seem more beneficial to hire a dedicated server administrator who can manage the server for you.

With Dedicated Hosting the last point to consider is budget. Dedicated Hosting does not come cheap but makes perfect sense since you have no neighbours and you now maintain a high degree of security for your site. The average price for Dedicated Hosting sits somewhere between $100 (for bare minimum) to $200/month. Be aware though that a high-quality VPS package can be better then a low-quality Dedicated Hosting, just be sure to read the services thoroughly so you know what your getting.

Which Hosting Package Works Best For You?

SO – what works for you?

What you have to think about is your traffic and your current and future business goals.

  • Are you planning to expand, build, and increase your traffic?
  • Do you want to stay small – appeal to some close friends and family and maybe some other customers?
  • Have you decided you want to create the 10th largest company in Canada and need hosting that can sustain traffic of 50-100k/month?

Basically it all depends on your goals.

If you want to keep it small, don’t mind your website going down from time to time and want to save a bit of money and enjoy having your hosting managed then Shared Hosting seems like a great fit for you!

If your a small to medium sized business, you receive reasonable traffic and have plans to maintain or grow your traffic, have your hosting managed, and can afford to buy yourself better quality hosting (no lock-outs or websites going down inexplicably) then VPS is your solution!

Finally if your hitting the big leagues, and you have the budget to spend either educating yourself on the server side of things or on hiring a dedicated server administrator, and you need that extra flexibility and security then the Dedicated Hosting may be your way to go.

Summary

All in all – hosting varies and it’s up to you what best suits your needs. Think about your goals, both in the near and not-so-near future and make sure that your hosting plan offers you some flexibility that match those goals.

Choosing a plan isn’t necessarily easy but by breaking down the different hosting plans and understanding what each offers will definitely help you. I hope this blog will give you a better idea as to which hosting may be best for you and your business. Be sure to check out Okanagan Creative Designs hosting plans as we are local to the Okanagan Valley and available to answer any of your questions!

Does Your Business Need A Website?

March 8, 2017 by OKCDesigns Leave a Comment

Business Websites - Photo by Pineapple Supply Co.

“Is a website really necessary for my business?”

This is undoubtable the number one question business owners ask themselves when preparing a new marketing plan. A close second is, “How will a website help my business?” and followed with, “Is a website worth the cost?”.

I will break down why or why not you, as a business owner, should consider a website for your business.

 

“Is a website really necessary for my business?”

Overall, only you can determine if a website is truly necessary for your business.

If your business is already booming with minimal marketing and you find that you receive more then enough business, find yourself almost “too busy” and would not like to attract more customers to your business then a website would not be necessary.

But if your looking to connect with a broader range of clients, educate clients about you and your products, enter new markets, and increase your business value then a website is a definite MUST.

So the question to ask yourself is, what are you looking for? Do you want to keep your business just the way it is, or do you want to increase your customer traffic, gain a piece of your market, increase your business value, etc.?

“How will a website help my business?”

Aside from what was mentioned above, a website is also great for giving more information to your customers. Think of it as a professional online brochure. They can find out who your are, what you offer, where you are located, and what’s new to your company. This is advantageous in so many aspects. In getting to know you and your business, you reduce to amount of one-time shop traffic. You have the ability to create long-lasting customer relationships that will benefit both parties.

Another thing to consider is that a website has a better chance of reaching today’s consumers. Statistically, approx. 94% of Canada’s population is online.1  You have to ensure that your website is professional and credible so that you are able to reach today’s consumers and increase your market segment.

Lastly, your website is not an advertisement. An advertisement is something you can buy for a limited time to promote your company – a website can be changed, updated, available to both current and potential customer 24/7 365 days a year. A website gives you the ability to answer FAQ and give clients the opportunity to see who you are and what makes you so unique. That’s what today’s customers are looking for – business owners who are personable, efficient, and knowledgable in their services – a website allows you to showcase these skills and characteristics to expand your current target market.

Is a Website Worth the Cost?

The most common phrase I’ve heard from small business owners is, “Oh my friend/my cousin/my relative is a website developer and will do it for me for $500 bucks!”.

Before heading over to Cousin Vinny’s house, I would like to bring some things to your attention.
Unless Cousin Vinny is a qualified web developer, then I would strongly recommend a reconsideration. One of the things that are strongly underestimated by business owners is how the quality of your website effects your potential customers and overall, your business.

Without a doubt, a poorly constructed site has a HUGE effect on your current and potential customers. Imagine the frustration you would experience when you spend valuable time looking for one piece of information on a site! If you were the customer, would you stick around and wrestle out the information or rather go find a competitor whose site is much more efficient (and not to mention time saving)?
Also, as mentioned above, a website increases your business value. Hoping to get a loan for the business next month? Well you better have a professional and credible site available for the bank to review. A website is an investment, enough for banks to use in their considerations for your future financial applications.

In summary, a website offers so many advantages but only you know whats best for your business. If you have any further questions about this blog or would like to talk to me about some ideas, feel free to email me and let’s chat!

1 Internet World Stats, accessed March 8 2017. Statistics as of June 30, 2016

Web Designers: Do You Need One & Why or Why Not

March 2, 2017 by OKCDesigns Leave a Comment

What is the purpose of a Web Designer?

Why Do I Need A Web Designer - Ally Marie Photography

As a business owner, you may be looking for a facelift/redesign on your current site or you may decide to finally make your debut in the internet marketing world.
Luckily, in this day and age it has become increasingly easier to go on the internet and actually build a website on your own!

So. . why do you need a web designer?

I will speak of three main reasons, in my opinion, that I’ve found make a Website Designer invaluable to their clients.  These reasons are time, advanced customization, and perpetual access to the newest and latest web technology. Keep in mind, there are countless other benefits of adding a Web Designer to your business roster but I’ve found these to be the most helpful for my clients.

One thing to remember is having a beautiful professional website is without a doubt important. It’s also important that your site performs like a professional website.

Your probably thinking, “Ya but if I can make it look good then how hard is it to learn how to make it perform the way it should?”. This totally depends on how much time your willing to spend on learning. Web Designer is an actual occupation because there’s an intense amount of learning to be done. This makes us a wealth of web knowledge and experience for you to access without having to spend as many hours as we do to gain that information.

So that brings us to our the first benefit of hiring a Web Designer. Time. Time saved that could be put to better use, to growing your business and interacting with your current and potential clients.

The second benefit of a Web Designer is having your website suited to your specific needs. I’ve met clients who have had a very specific and very detailed idea about how they wanted their site to look and perform. They attempted to create this web idea on their own but learned quickly that their specific requirements are considered custom work. This would take them weeks to learn how to do and THEN apply to their site. A Web Designer is here to assist you in building a site that helps YOU connect and communicate with your clients how YOU want to. We assist in making your design ideas come to life (so to speak).
And all of this done within a more reasonable time frame then attempting it on your own.

Lastly, a website is not something you make and then leave. Even in the technological world there is depreciation. What most people are not aware of is that a site requires constant maintenance. Depending on certain web builders you use, there are updates that need to be completed and reviewed. This strengthens your site and protects you from hackers. Another aspect of a website and its design is that the software and technology is not static. There is always something newer and better for your website and it is our job to educate ourselves. We stay on top of what is best for your site. For example; how can we make your site faster? How about more responsive and interactive? Clients are finding us in these search engines, how can we attract more clients using this data? Etc.

In summary, it’s ultimately up to you on whether you need a Web Designer or not. If you ever come across a poorly constructed site, take the time to notice your reaction. A poorly constructed site causes damage to a business and that is a risk that you have to take into consideration for your own business if you choose to try to design it on your own.

If you have any further questions, additional comments on this post or would like to speak to me about your ideas and how I can better your business website, please feel free to contact me via email!

If you would like further information about the why working with a Web Designer will benefit you, please check out the following sites:

  • Wedding Business Websites – Why do I need a Web Designer?
  • Quora – Why do people still hire web designers when there are website builders out there such as WordPress, Wix, and Weebly?
  • acsdigital -Why Hire a Professional Web Designer?

Helping Business Grow, on the Web

Business owners are busy people. I get that, I'm one too! Let me help you by doing what I do best, which is building your business web presence. I can guide you through the maze of website options, social media and web marketing choices, and come up with a plan that suits your needs and your budget.

I'm happy to discuss your project or answer a few questions, so pick up the phone or zap me an email and let's chat!


Hours: Mon - Fri 8am - 4pm
Phone: 778-212-5432
Email: info@okanagancreativedesigns.ca

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  • Hosting Packages and Differences
  • Does Your Business Need A Website?
  • Web Designers: Do You Need One & Why or Why Not

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