What is the purpose of a Web Designer?
As a business owner, you may be looking for a facelift/redesign on your current site or you may decide to finally make your debut in the internet marketing world.
Luckily, in this day and age it has become increasingly easier to go on the internet and actually build a website on your own!
So. . why do you need a web designer?
I will speak of three main reasons, in my opinion, that I’ve found make a Website Designer invaluable to their clients. These reasons are time, advanced customization, and perpetual access to the newest and latest web technology. Keep in mind, there are countless other benefits of adding a Web Designer to your business roster but I’ve found these to be the most helpful for my clients.
One thing to remember is having a beautiful professional website is without a doubt important. It’s also important that your site performs like a professional website.
Your probably thinking, “Ya but if I can make it look good then how hard is it to learn how to make it perform the way it should?”. This totally depends on how much time your willing to spend on learning. Web Designer is an actual occupation because there’s an intense amount of learning to be done. This makes us a wealth of web knowledge and experience for you to access without having to spend as many hours as we do to gain that information.
So that brings us to our the first benefit of hiring a Web Designer. Time. Time saved that could be put to better use, to growing your business and interacting with your current and potential clients.
The second benefit of a Web Designer is having your website suited to your specific needs. I’ve met clients who have had a very specific and very detailed idea about how they wanted their site to look and perform. They attempted to create this web idea on their own but learned quickly that their specific requirements are considered custom work. This would take them weeks to learn how to do and THEN apply to their site. A Web Designer is here to assist you in building a site that helps YOU connect and communicate with your clients how YOU want to. We assist in making your design ideas come to life (so to speak).
And all of this done within a more reasonable time frame then attempting it on your own.
Lastly, a website is not something you make and then leave. Even in the technological world there is depreciation. What most people are not aware of is that a site requires constant maintenance. Depending on certain web builders you use, there are updates that need to be completed and reviewed. This strengthens your site and protects you from hackers. Another aspect of a website and its design is that the software and technology is not static. There is always something newer and better for your website and it is our job to educate ourselves. We stay on top of what is best for your site. For example; how can we make your site faster? How about more responsive and interactive? Clients are finding us in these search engines, how can we attract more clients using this data? Etc.
In summary, it’s ultimately up to you on whether you need a Web Designer or not. If you ever come across a poorly constructed site, take the time to notice your reaction. A poorly constructed site causes damage to a business and that is a risk that you have to take into consideration for your own business if you choose to try to design it on your own.
If you have any further questions, additional comments on this post or would like to speak to me about your ideas and how I can better your business website, please feel free to contact me via email!
If you would like further information about the why working with a Web Designer will benefit you, please check out the following sites: